Raffia's was founded in 2013 by Madonna Kendona-Sowah. An avid consumer of all things fashion, she realised that northern Ghanaian textiles aka "Gonja cloth" or "batakari" didn't feature in mainstream designs. Seeing an opportunity to combine her love of fashion and her training in Economic Development, she founded Raffia. The label showcases beautiful textiles with elegant designs and promotes employment and education in the Northern and Upper East regions of Ghana.

"Why the name 'Raffia'? I wanted a name that captures everything the brand is about. When I founded the company, I saw an opportunity to change some of the negative perceptions people have of Northern Ghana, being a child of the North myself. I compared where I was from to the Raffia palm, which is rough and dry in its raw state but can be used to make beautiful things. Northern Ghana is a beautiful place with fascinating customs, delicious food, stunning fabrics and gorgeous people and I felt the name Raffia captured that."